Convergence 2007
Unified MarketingAs a young marketing and PR professional I jump at every chance to learn more about my profession, and to hear from industry pro’s who are doing great work. CCA recognizes the value in...
View ArticleTo Maximize Visibility, PR & Marketing Should Work in Tandem
Unified MarketingWhile public relations and marketing experts use different methods and media to communicate their messages, the goals are the same: to get maximum visibility for clients and generate...
View ArticleDoes the Era of Digital Media Pose New Health Hazards for Bloggers?
Social MediaCora Nucci of Information Week gives some credence to The New York Time’s recent story that suggests the stress of blogging may have contributed to the heart attacks of three well-known...
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See PR From The Media’s Perspective
Unified MarketingPR communications to the press have become instantaneous through e-mail distributions, social media interactions and Web sites. Yes, it’s efficient. But in an effort to hasten the...
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What’s Your On-the-job Attitude?
Unified MarketingEarly in my career, when I first had the responsibility of hiring an employee, I spoke with a colleague who was a longtime HR director. His advice? Look for attitude above all else....
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The Importance of Press Outreach by Phone
Unified MarketingSending pitches electronically is an efficient way to deliver a message to your media targets. But if that’s the last step in your efforts to gain press coverage for clients, you are...
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Public Relations and SEO – Seek and Ye Shall Find
Unified MarketingPR today stands for both public relations and page ranking. This means there’s an important new twist to PR content – search engine optimization (SEO).Eye-catching headlines and...
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Where does PR fit in marketing strategies?
Marketing StrategyFor those who are unsure about whether to invest in either PR or advertising, the answer isn't one or the other. It’s both. PR works best in unison with other marketing strategies,...
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Who’s on your list?
Social MediaKnowing and targeting your social media audienceEveryone hates spam (the electronic kind, not the lunch meat). If there’s one thing in this world that reminds us we are just one fish in a...
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PR Metrics: What Matters Most To Your Business
Unified MarketingMetrics. Can’t live with them, can’t live without them. For public relations specifically, having a concrete way to show the impact of the results you achieve can often seem...
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